If a picture is worth one thousand words, a video is worth one thousand pictures.
Video Marketing with VPM
We produce videos which are meant to play out online and across social platforms. In other words, they get watched and shared.
Video is one of the best ways to form an emotional connection with your audience and allows you to share your brand’s personality. Well done videos drive online sales and within the next year will account for over 70% of all traffic to websites!
Filming hints about new products, services, or even potential new directions for your brand can help peak interest and attract new leads.
Reviews and client testimonials are a powerful marketing tool and testimonials become even more meaningful when you can actually see the person giving the review instead of just reading it.
Using video marketing can help answer complex questions about products or services that your target audience may have.
Go On, Show Off!
Using video marketing to show off your office or introduce your staff allows your target audience to interact with your brand in a way that reveals your personality. No other social platform can match this effectiveness!
Videos have other benefits too since they usually guarantee accessibility and user retention. Visitors are more likely to watch a quick video demonstration of your services than they are to read a long wall of text. In addition, you can target several long-tail keywords with videos to scale your rankings even further.
Verge Pipe Media has partnered with the Harbert College of Business at Auburn University since October 2012. In January 2015, we approached them about putting together the first Giving Day in AU history.
Verge Pipe Media was just what I needed – even though I didn’t know it! I needed additional support with my event so I took the leap, and then they truly went above and beyond my expectations. They definitely took my event communications to the next level. By expanding on my Facebook and Twitter feeds, they essentially turned followers into mini-advertisements – that were free!
What else can you ask for when having an event? Let the people following you do your work for you.
I used to think I (or an intern) could handle all the interaction and questions during my event. It’s simply not true. I was just doing the bare minimum. VPM was able to not only answer all the questions coming in through different social media platforms, but they were able to truly engage the attendee in a way I never had. It was awesome. It was amazing getting the statistical reports they gave me. It was just nice to have that information handed over to me so that I could see results quickly and easily.
Pam Powers-Smith Executive Director, Opelika Main Street & On The Tracks
We have enjoyed a fantastic working relationship with Verge Pipe Media. The firm has demonstrated its creativity and versatility in helping our college build a robust social media presence, improving SEO, offering graphic design support, and storyboarding, shooting, and editing video.
The VPM team gets to know the organizations they assist and demonstrates a deep understanding of their needs. They are far more than a voice on a phone line. They value face to face contact, and it shows in the work they produce.
Troy Johnson Director, Marketing & Communications, Harbert College of Business
Verge Pipe Media has helped the College of Veterinary Medicine reach new audiences and make stronger connections with alumni and friends through integrated marketing. Collaborating with VPM has allowed the college to ensure we are reaching our specific audiences with information they want to know. Our small marketing and communications staff could not do this alone and VPM has collaborated effectively and professionally with us.
Janet McCoy Director, Communications and Marketing, College of Veterinary Medicine