The ROI of Social Media is you get to stay in business if you do it well.
Social Media Marketing with VPM
If you’re here, there’s a really good chance you found us on social media first.
In order to effectively market through social media you have to listen to your target audience. Being able to listen allows you to provide tailored content and more effectively provide useful information.
Communicating with clients is crucial and being accessible on multiple platforms gives your brand a leg up. No one likes being bombarded with information they don’t need, so being part of the conversation on social media allows you to only provide what is necessary and avoid bombarding your audience.
Content + Context
Being on social media allows you to tailor your content to something your target audience actually wants to see. Having content that is useful is crucial. Also knowing your audience on each social platform is important. Your headlines for Twitter and LinkedIn shouldn’t be the same because the types of people using each respective site are looking for something different.
Being able to constantly provide useful information and be a part of the conversation helps for relationships with your client base that can help build your brand and create lifelong brand ambassadors.
The bottom line is everything you provide should be helpful and provide some sort of support for your target audience. Unless you are providing something your audience needs or wants then your content is rendered useless.
Your brand doesn’t have to be on every social site available but it is important to know where your target audience is and “go” to them.
Verge Pipe Media has partnered with the Harbert College of Business at Auburn University since October 2012. In January 2015, we approached them about putting together the first Giving Day in AU history.
Verge Pipe Media was just what I needed – even though I didn’t know it! I needed additional support with my event so I took the leap, and then they truly went above and beyond my expectations. They definitely took my event communications to the next level. By expanding on my Facebook and Twitter feeds, they essentially turned followers into mini-advertisements – that were free!
What else can you ask for when having an event? Let the people following you do your work for you.
I used to think I (or an intern) could handle all the interaction and questions during my event. It’s simply not true. I was just doing the bare minimum. VPM was able to not only answer all the questions coming in through different social media platforms, but they were able to truly engage the attendee in a way I never had. It was awesome. It was amazing getting the statistical reports they gave me. It was just nice to have that information handed over to me so that I could see results quickly and easily.
Pam Powers-Smith Executive Director, Opelika Main Street & On The Tracks
We have enjoyed a fantastic working relationship with Verge Pipe Media. The firm has demonstrated its creativity and versatility in helping our college build a robust social media presence, improving SEO, offering graphic design support, and storyboarding, shooting, and editing video.
The VPM team gets to know the organizations they assist and demonstrates a deep understanding of their needs. They are far more than a voice on a phone line. They value face to face contact, and it shows in the work they produce.
Troy Johnson Director, Marketing & Communications, Harbert College of Business
Verge Pipe Media has helped the College of Veterinary Medicine reach new audiences and make stronger connections with alumni and friends through integrated marketing. Collaborating with VPM has allowed the college to ensure we are reaching our specific audiences with information they want to know. Our small marketing and communications staff could not do this alone and VPM has collaborated effectively and professionally with us.
Janet McCoy Director, Communications and Marketing, College of Veterinary Medicine