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How Can Verge Pipe Media's Inbound Marketing and Strategy Work For You?

We’re the area’s first HubSpot certified agency partner who delivers results and has a knack for turning the digital naive into digital natives.

We focus on growing your website traffic with the people you most want to visit, and then work with you to convert those visitors into paying customers and clients. By utlizing HubSpot’s marketing automation software and our strategy and creative, we create the perfect mix. Or, as we like to say, the art and science of marketing.

Increase Site Traffic and Leads

Inbound Marketing is all about creating remarkable content that your desired buyers’ wants and needs, and then using email and social media to attract them to your company.

According to HubSpot, Inbound Marketing practices produce 54 percent more leads than traditional outbound practices, such as direct mail and traditional advertising.

ROI even for Boring Industries

Inbound Marketing is a proven method that works for numerous organizations in nearly every industry, especially the, “boring” ones! B2B, B2C and Higher Education are all seeing results by complementing their internal teams with Inbound Marketing experts like Verge Pipe Media.

According to Marketing Land, consumers spend 60% of their internet time on a mobile device. That means you need Inbound Marketing to help pull them into your products or services.

Content Strategy is the New Creative

Inbound marketing is about attracting potential buyers to your company through compelling content offers. Through a documented buyer persona development process we learn who your buyers are, where they spend their time online and how they make purchases and buying decisions.

According to HubSpot, 73% of content creators plan to prioritize creating more engaging content this year. That means you need to hit the next, “Contact Us” button you see on this website before you get left further behind.

About HubSpot and Marketing Automation

We’re the area’s first HubSpot certified agency partner
verge pipe media hubspot

Marketing automation is more than email. Your Search Engine Optimization has to be more than sniffing out keywords, and your leads and customers have to be at the center of everything.

By combining HubSpot’s software with Verge Pipe Media’s strategy and creative, we deliver the art and science of marketing for every client.

By the way, every member of the Verge Pipe Media team must pass the Inbound Certification – from Interns to the Managing Partners. That is how serious we take Inbound Marketing!

Got it (sort of), and I'm ready to start the process now!

Contact us today to get started with a free or paid assessment and let’s determine how to help you meet your goals.

Inbound Marketing Services

Verge Pipe Media is your Inbound Marketing services partner. We’re ready to roll up our sleeves and apply our expertise in Inbound Marketing strategy, content marketing, graphic design and web development to attract, convert, close and delight qualified leads.
  • on the tracks case study

    Verge Pipe Media was just what I needed – even though I didn’t know it! I needed additional support with my event so I took the leap, and then they truly went above and beyond my expectations. They definitely took my event communications to the next level. By expanding on my Facebook and Twitter feeds, they essentially turned followers into mini-advertisements – that were free!
    What else can you ask for when having an event? Let the people following you do your work for you.
    I used to think I (or an intern) could handle all the interaction and questions during my event. It’s simply not true. I was just doing the bare minimum. VPM was able to not only answer all the questions coming in through different social media platforms, but they were able to truly engage the attendee in a way I never had. It was awesome. It was amazing getting the statistical reports they gave me. It was just nice to have that information handed over to me so that I could see results quickly and easily.

    Pam Powers-Smith Executive Director, Opelika Main Street & On The Tracks

  • We have enjoyed a fantastic working relationship with Verge Pipe Media. The firm has demonstrated its creativity and versatility in helping our college build a robust social media presence, improving SEO, offering graphic design support, and storyboarding, shooting, and editing video.

    The VPM team gets to know the organizations they assist and demonstrates a deep understanding of their needs. They are far more than a voice on a phone line. They value face to face contact, and it shows in the work they produce.

    Troy Johnson Director, Marketing & Communications, Harbert College of Business

  • Verge Pipe Media has helped the College of Veterinary Medicine reach new audiences and make stronger connections with alumni and friends through integrated marketing. Collaborating with VPM has allowed the college to ensure we are reaching our specific audiences with information they want to know. Our small marketing and communications staff could not do this alone and VPM has collaborated effectively and professionally with us.

    Janet McCoy Director, Communications and Marketing, College of Veterinary Medicine

  • justin patton rfid lab

    The RFID Lab has always had the philosophy of “let the work speak for itself”, but we finally grew to enough projects that the messages starting getting mixed.  We needed professionals to come help us get our house in order, and Verge Pipe Media has been there to help us every step of the way.  They manage our social media, help with our website and messaging, and have helped us create customer profiles to understand all the different groups we speak to and exactly what we’re saying to each one.  We’re not marketers, we’re researchers, and the VPM team has made it simple for us to feel confident in what we’re saying and how we say it, so the work can still speak for itself, but it speaks a lot louder and more clearly.

    Justin Patton RFID Lab Director