Inbound Strategy

Inbound Strategy

Our goal with Inbound Strategy is to develop your successful, long-term marketing road map with SMART goals to get there.

Inbound Strategy Defined

We develop inbound marketing strategies that attract, convert, close and delight your customers.

Content Creation & Distribution

We create targeted content that answers prospects’ and customers’ questions and needs, and then share that content in the places where it leads to the most conversions.

Lifecycle Marketing

Customers don’t just appear out of thin air! We help by using Inbound Marketing to make them aware of you and what you offer. Then, through carefully constructed messages, we nurture them from awareness to consideration to decision.


The internet has facilitated giving people what they want, no matter how narrow or niche. Through carefully crafting your buyer personas, we can better personalize your messages and attract the customers you want.


Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel they want to interact with you. With our help, you’ll be having conversations through blog posts, social media platforms and email.


Content creation, publishing and analytic tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time.

Brand Ambassadors

The final outcome is turning customers into promoters. Through the use of inbound strategies you can build your brand and create lifelong brand ambassadors out of your customers.

Case Studies: Our Work In Action

Our Clients In Their Own Words

Verge Pipe Media was just what I needed – even though I didn’t know it! I needed additional support with my event so I took the leap, and then they truly went above and beyond my expectations. They definitely took my event communications to the next level. By expanding on my Facebook and Twitter feeds, they essentially turned followers into mini-advertisements – that were free!
What else can you ask for when having an event? Let the people following you do your work for you.
I used to think I (or an intern) could handle all the interaction and questions during my event. It’s simply not true. I was just doing the bare minimum. VPM was able to not only answer all the questions coming in through different social media platforms, but they were able to truly engage the attendee in a way I never had. It was awesome. It was amazing getting the statistical reports they gave me. It was just nice to have that information handed over to me so that I could see results quickly and easily.

on the tracks case study

Pam Powers-Smith Executive Director, Opelika Main Street & On The Tracks

We have enjoyed a fantastic working relationship with Verge Pipe Media. The firm has demonstrated its creativity and versatility in helping our college build a robust social media presence, improving SEO, offering graphic design support, and storyboarding, shooting, and editing video.

The VPM team gets to know the organizations they assist and demonstrates a deep understanding of their needs. They are far more than a voice on a phone line. They value face to face contact, and it shows in the work they produce.

Troy Johnson Director, Marketing & Communications, Harbert College of Business

Verge Pipe Media has helped the College of Veterinary Medicine reach new audiences and make stronger connections with alumni and friends through integrated marketing. Collaborating with VPM has allowed the college to ensure we are reaching our specific audiences with information they want to know. Our small marketing and communications staff could not do this alone and VPM has collaborated effectively and professionally with us.

Janet McCoy Director, Communications and Marketing, College of Veterinary Medicine