Content Marketing is the most abused buzz phrase on the web. When we think content marketing, we think: define, create, get results!
Being great at Content Marketing means you have to solve storytelling problems.
Define your Audience
There is no use in creating content if you don’t know whom you’re marketing to. Defining your ideal clients begins with understanding their demographics, psychographics, and their behavior. Furthermore, you must locate your customers and analyze their online presence and purchasing process.
Writing blog posts or eBooks and posting webinars or videos are great ways to create organic traffic and leads. Everything your brand creates should cater to your ideal client and provide them valuable information.
Creating incredible content is important but publishing it is just as important. Knowing when and where to publish your content is crucial to successfully marketing your brand. Partnering with us means applying the mental discipline to plan, create and refine a content calendar so your publishing is every bit as strategic as your creating.
Distributing content is overlooked by many brands, but it’s arguably one of the most important components when attracting potential clients. Distributing content through search engines, social media, and email helps get your tailored content into your ideal client’s hands.
After publishing and distributing your content, converting visitors into leads is the next step in the content marketing strategy. Creating all that wonderful content, placing it in the correct places and promoting it are useless if your leads don’t become customers.
Closing turns your leads into customers. Tools such as CRM, Email, and Workflows allow you to keep track of what motivates your leads and allows you to provide even more tailored information to that potential customer. Providing remarkable content overall leads to the delight of a customer and eventually a lifelong brand ambassador.
Verge Pipe Media has partnered with the Harbert College of Business at Auburn University since October 2012. In January 2015, we approached them about putting together the first Giving Day in AU history.
Verge Pipe Media was just what I needed – even though I didn’t know it! I needed additional support with my event so I took the leap, and then they truly went above and beyond my expectations. They definitely took my event communications to the next level. By expanding on my Facebook and Twitter feeds, they essentially turned followers into mini-advertisements – that were free!
What else can you ask for when having an event? Let the people following you do your work for you.
I used to think I (or an intern) could handle all the interaction and questions during my event. It’s simply not true. I was just doing the bare minimum. VPM was able to not only answer all the questions coming in through different social media platforms, but they were able to truly engage the attendee in a way I never had. It was awesome. It was amazing getting the statistical reports they gave me. It was just nice to have that information handed over to me so that I could see results quickly and easily.
Pam Powers-Smith Executive Director, Opelika Main Street & On The Tracks
We have enjoyed a fantastic working relationship with Verge Pipe Media. The firm has demonstrated its creativity and versatility in helping our college build a robust social media presence, improving SEO, offering graphic design support, and storyboarding, shooting, and editing video.
The VPM team gets to know the organizations they assist and demonstrates a deep understanding of their needs. They are far more than a voice on a phone line. They value face to face contact, and it shows in the work they produce.
Troy Johnson Director, Marketing & Communications, Harbert College of Business
Verge Pipe Media has helped the College of Veterinary Medicine reach new audiences and make stronger connections with alumni and friends through integrated marketing. Collaborating with VPM has allowed the college to ensure we are reaching our specific audiences with information they want to know. Our small marketing and communications staff could not do this alone and VPM has collaborated effectively and professionally with us.
Janet McCoy Director, Communications and Marketing, College of Veterinary Medicine