Are you still struggling as an organization to craft a Social Media policy? Or, are you an organization without one?

Do you wish your donors, constituents and alumni took more action from your magazine, direct mail, TV or other offline advertising? How do you even measure or know if they read them in the first place?

And do you wish someone would just help you understand how to use facebook, twitter, YouTube, Linkedin and the social media platform du jour? But do so in plain language you could understand and then make an informed decision upon?

At Verge Pipe Media, we answer these questions by simply saying, “Let us share with you ways to find your digital voice!”

“Sometimes the questions are complicated and the answers are simple.” — Dr. Seuss

What does Verge Pipe Media mean by “digital voice?”

Quite simply, the beautiful music you’ll make online and on mobile devices after you partner with Verge Pipe Media as your digital voice coach.

Now, we don’t really believe you’ll grab the phone and call right away and you no doubt want more reasons to say “no.” So keep reading and watch that “no” voice in your head turn from “maybe” to “Yes!”

We start with measuring and poring over:

1. The offline messages you’ve no doubt become an expert at producing in your Alumni magazines,
2. The phone-a-thon and email scripts you’ve written and employ
3. The direct mail letters, postcards and flyers filling up mailboxes across the country
4. The message your Development Officers use in the field with prospects and donors
5. Your existing website
6. All those existing facebook pages (which may now more closely resemble a facebook gravestone)
7. Your Twitter accounts with the last tweet being in 2010 (*gulp* or before)
8. Listening to the people within your organization who manage all these channels (and even the ones taking action who just found out they were “managers”)
9. AND, most importantly, what is being said about your organization right now, online, that you probably don’t even know about!

Then we take your email lists and using our online sniffers, scrubbers and crawlers, tell you:

1. Where your list spends their time online (facebook, twitter, Linkedin….)
2. Who the “influencers” are – the folks who blog, tweet and post who others are listening to
3. Where you need to focus your online efforts (social media and search)

Together – we’ll share best practices on how to integrate your online and offline presence, pull in more relevant prospects, students and engaged alumni. AND, we can provide the team to build mobile and social media applications, websites, blogs and SMS solutions to create your own online community to listen to your newly created and harmonized digital voice.

Creating your new digital voice takes time and yes, money. But a great first step is to invite us in to share more face-to-face. Won’t you take that first step?

Still need to see more?

You can see an example of a presentation we use when we speak to Dean’s and Development Officers at Universities and Colleges on Prezi.com here: