Do Me A Favor: Stop Saying Facebook is a Fad

I’m not an economist and I don’t have enough insight into the inner-workings of Menlo Park to say one way or the other if Facebook is going to continue to grow or fizzle out now that they are a publicly-traded company. But do me a favor: stop saying this is all a fad. May 18, 2012, will mark the single largest tech IPO in American history, eclipsing even Apple, the undisputed titan of...
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Social Media’s 7 Deadly Sins

There are a lot of guides out there about best practices for social media. Each platform is different, the needs of every individual or business vary – in short, the landscape is just as diverse and chaotic as the modern world. However, there are some guiding principles that should be applied across the board. Borrowing from Christian liturgy, and the movie Se7en, here is Verge Pipe...
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Game of Thrones: Facebook, Pinterest and Pinview

Once upon a time, Facebook ruled the world but, as they say, the top gets lonely. One evening, Facebook stumbled upon the youngest, most beautiful social darling in all the virtual world. Her name was Pinterest. She was dearly beloved by the public, something he had not felt himself since the dark ages pre-Timeline. Facebook fell in love – his simple functionality and her alluring beauty...
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The Cashmore Effect

So you want your business to thrive. Sell more widgets? Produce more doodads? Save on company spending? Get in line buddy. Most of you know the impact that Pete Cashmore has made on the tech, digital and entertainment news worlds: he changed the face of them all. What you probably don’t know is the 26-year-old entrepreneur never went to college and he graduated high school two years later than...
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The Don Crow Guide to Twitter

I joined Twitter in August, 2008. Admittedly, it wasn’t my favorite shiny new object at the time, and took some warming up to before I got comfortable. However, I can’t imagine online life without Twitter now and it ranks at, or near the top of my list of social networks I would preserve if I had to choose just one. Far from calling myself a Ninja, expert, guru or other such self-anointed...
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Facebook: “Top Stories” of 2012, So Far

Facebook is on a roll. The team moved into a new, sprawling 57-acre campus in December of last year and has been dominating tech news ever since. Here is just a snapshot: Facebook filed for IPO back in February and appears to be on track for a May offering The team launched a overhaul, including Timeline, for Facebook Pages New paid advertising options are revealed, emphasizing brand content and...
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