Email has been a hot topic in the Verge Pipe Media office. In our day-to-day, we generally abhor it. Inboxes are constantly full. Student interns take, on average, 1.5-2 days to reply to emails. Clients expect immediate replies. We’ve had several marketing and communications people ask us if we think it’s on its final legs. And yet… email doesn’t seem to be going anywhere (take note Millennials).
Some recent moves that support e-mail’s place in our life: we’ve just secured a new client thanks, in part, to our proposal for a prominent email marketing strategy. Verge Pipe Media is also unrolling our very own email newsletter in the next few weeks (sign up at the bottom of the page)! And then there is Paul Carr, a long-standing skeptic, publicly conveying how e-mail – when used in the right instance, with the right demographic – can be tremendously powerful.
Bottom line: email is a platform, a method of communication like any other. Test it. Use it, if it makes sense. What do you think?!
Century 21 thinks so. The real estate company is one of the first major brands (along with Dunkin Donuts and Mercedes) to jump into the fold with Electronic Art’s SimCity Social game. Forbes.com has a fascinating interview with C21’s CMO, Bev Thorne. The takeaway (is there an echo in here?): social gamers evidently fall right into one of Century 21’s target demographics. The platform matches the prospect. And, as a bonus, gamers don’t really multi-task when they are logged on. Undivided attention. Now that’s something a marketer can get behind…
Seasoned entrepreneurs, executives, rising stars in the business world, creatives and successful people in general all understand how to manage failure – how to shunt negatives like sadness, despair and shame into “lessons learned” and strategy for the next bold move. Nothing earth-shattering here, but we can all use the reminder from time-to-time…
Just kidding. Your stock is in tact. All servers are functioning and no data has been compromised. However, Oracle Team USA did flip one of its catamarans in San Francisco Bay on Tuesday during the America Cup. Nothing really of value here, but the photos are cool…
APPLE TV GIVEAWAY CLUE #4: _#1_ “_#2_ _#3_ THE _#5_”
What’s this?! Verge Pipe Media is giving away daily prizes and an Apple TV in celebration of our launch. Collect a clue-a-day and unlock the key to that Apple TV. Check out the details, over here!
Author: Meredith Singer is Head of Ops & Co-Creative at Verge Pipe Media. Verge Pipe Media assists public institutions, enterprises and the non-profit sector with Imaginative Inbound Marketing strategies + campaigns. We also have a development team chock full of Marvelous Mobile Migrators, poised to help transition our clients into a mobile + social world with custom software, iOS and Android mobile apps.