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Snapchat: Businesses Can Snap Too

Snapchat: Businesses Can Snap Too

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In this day and age, mobile is the way to go. Most people don’t go a day (I don’t even go an hour) without using their Smartphones. They are our lifelines – vessels to the world around us, and if you’re a small business, you should be taking advantage of that.One cool way to do this is by ut ...
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Chegg: More than What Meets the Eye

Chegg: More than What Meets the Eye

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Higher Education companies are no longer just targeting college students. Chegg has decided it wants to broaden its clientele and target high school students. For those that may not know, Chegg is a start-up online company from Silicon Valley, who offers textbooks to college student ...
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Wait, What is a Walkman?

Wait, What is a Walkman?

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This week a hilarious Youtube video of kids trying to figure out a Walkman went viral.The video is part of a series by the Fine Brothers, whose videos are based off of getting kids to discuss obsolete consumer items. The video (which you can see below) consists of a handful of kids who are presented ...
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Online Deals For Your Small Business

Online Deals For Your Small Business

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Summer is steadily approaching (thank goodness) and so are the summer bargains that consumers will be able to snatch. Sites that post online deals like Groupon and Amazonlocal have proven to be beneficial components of marketing plans for most small businesses. That’s right, I sa ...
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8-tracks: Not your Father’s Record Player

8-tracks: Not your Father’s Record Player

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If you’re not using 8-tracks, you’re wrong. They describe themselves as an Internet radio created by people, not algorithms. Rather than Pandora, where you choose a genre, artist or song, 8-tracks is much more personal. 8-tracks is based off of so much more. It ...
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Higher and Higher in Higher Education: LinkedIn

Higher and Higher in Higher Education: LinkedIn

Categories Blog, Resources
The average American is exposed to over 3,000 advertisements per day. This number has grown exponentially over the years due to the Internet. While social media has created a lot of new opportunities for marketers, it has also made it more difficult for brands to be heard. Now a days, the Internet i ...
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When Ad Agencies Got to Flex Their Muscles

When Ad Agencies Got to Flex Their Muscles

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The Mad Men era of the 60's was a great time for marketing and advertising. Agencies were putting more emphasis on being creative with selling their client's products, as opposed to being realistic and doing real market research. Most ad campaigns went over-the-top with empty promises that sold peop ...
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Facebook is Making Changes (Again)

Facebook is Making Changes (Again)

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If your small business generated $2,000 a week in sales solely from advertising on Facebook, spending a few extra dollars to boost your posts wouldn’t sound so bad.Recently I wrote a blog on how Facebook is in the process of decreasing organic advertising to reach only 1 to 2 percent of users, whe ...
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#TieTheKnot

#TieTheKnot

Categories Blog
Well, “wedding season” is around the corner, and many couples are reaping the benefits of social media before, during and after their “big day.” From the proposal to every step taken down the aisle, social media is making its way into every detail that compiles a wedding. If you were unaware ...
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We Made Plans for Sunday: Mad Men Watch Party

We Made Plans for Sunday: Mad Men Watch Party

Categories Blog, Resources
Are your affairs in order? For the last couple weeks, we have been telling you all about our Mad Men season 7 premiere party. You now know how to dress and drink like Betty and Don. We have recapped all the seasons as well as told you what life was like in the 60’s. And the time h ...
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